Monthly Archives: December 2012

You will like the way you look, I guarantee it…

A few days ago a great client of mine sent me an email with the photo below.


It highlights something that all people in fashion know, your binder clips are not just for binders! Fashion photographers use it to pin the clothes so close to the body that if that model moved those clips would pop off sending lighting assistants running for their lives.

This photograph actually highlights some of the key aspects we use to make you look better when we design a suit made for you.

1. The curve in your back, this immediately will make you look slimmer by eliminating the cape effect of a off the rack suit.

2. By making the arm slim and raising the armhole we create open space between your arm and your body. This accentuates the slim effect and also helps create the desired “V” shape in a suit.

3. Not pictured, but just as important is the slim leg. By slimming the leg you create open space again which makes you look slimmer and taller.

We know you might not always have the time to get a custom suit from us. So next time you see an ad stating “You’ll will like the way you look, I guarantee it”. Remember this image before rushing to the store to pick up your suit, 4 sportcoats, 3 pants, 5 sweaters, and 5 ties all for the price of a suit.



After many months of planning and hard work, the new website is ready to roll! It is only appropriate that the first post be dedicated to the people who put an incredible amount of hard work into making it something I could not have even dreamed about.

Let’s start with the first thing you notice, the design. The very talented Kimberly Cruickshanks of helloimkim design was able to take my vague idea and turn it into something truly special. She pushed the boundaries and dug into every design detail that I would have never even thought about. She has an incredible eye for design and was truly a pleasure to work with.

Next, Farhoud Meybodi of Cadre Creative Media. I met Farhoud randomly while doing a fitting at one of his clients offices and we hit it off. After he received his first vest the collaboration between us started. I’ve worked with a few website designers in the past and have been left frustrated and defeated. Farhoud not only was pushing me to get him things to finish the site, he brought his great business sense and helped with the site layout and content. I look forward to working with Farhoud in the future on many more projects!

Part of Farhoud’s team is Brandon Brotsky, the guy behind the guy. He did all of the coding work, turning Kim’s designs into a working website. One of the things I really enjoyed about working with Brandon was the video tutorial’s he would post explaining to me how to do things in Magento. It is a great way for me to get a quick refresher if I ever forget.

The photographer, Nina Gomez, another creative individual with an amazing eye. One thing that all great photographers need to have is a way to make their subjects feel comfortable in front of the camera. Within a few minutes Nina’s models, many of which are not models, are having a great time and forget they are modeling.

Finally Peter Vilkins, my Director of Business development for the summer. Currently finishing up his MBA at UVA’s Darden School of Business, he spent a huge amount of time this summer doing an extensive competitor analysis. We used his finding’s in helping with the content of the site as well as the layout. He also turned a crazy business card idea into a reality. I hope in the near future to bring Peter back onto our team!

I hope everyone enjoy’s the site and it would not have been possible without all of you. Thanks again for all of your hard work!


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