One of the best things about what we do is getting to interact with clients who are out there just like us trying to make an impact on the world. One such client is Chris Martinez, owner of Websitein5days.com.
We sat down and asked Chris a few questions about his business and what motivated him to venture out on his own.
Where are you from and what brought you to LA?
I was actually one of the few people here who were born and raised in LA. I grew up in Torrance, CA and then after high school moved to Santa Barbara for college. After college I decided to move back and have been back in LA for a little over 10 years now.
What is the best advice you ever received?
Hmm…This is really tough because I’ve gotten a lot of great advice and still get good advice on an almost daily basis. I guess it would have to be that “change is growth”. In my industry, the world is constantly changing and you need to adapt very quickly. Before I started my business I used to resist change because it was uncomfortable. After some great advice from some successful people I trust and admire, I changed my mindset and now welcome change because it means that I’m growing as a person. I constantly try to embrace the changes that are constantly coming in my industry so that we can grow and get stronger. In turn, I’m able to create a better product for my customers, too.
Chris, how did you come up with the idea for Website in 5 days?
This is actually one of my favorite stories. I got into online advertising and a few years back and we were targeting small business owners. Basically we were driving traffic to people’s websites and then we were able to see how many phone calls they were getting. So I started doing a ton of networking events and I started to pickup customers. The problem was that these small business owners had HORRIBLE websites so even though I was sending 2000+ visitors a month they weren’t calling my customers. It’s basically like having a store on the busiest street in town, but the storefront is so disgusting that nobody is going to walk through the door.
The company that I worked for didn’t do websites so I’d have to refer the business out to people I knew, but then my customers couldn’t afford their rates and/or the site would take forever to get completed. So I said to myself “There has to be a better way” and then WebsiteIn5Days.com was born. And it’s been great ever since.
Where do you draw inspiration?
Without a doubt I get my inspiration from my customers. I’m a big believer that if you listen to your customers that they will tell you exactly what they need and how you can help them. Ultimately, that is my mission. How can I provide overwhelming value to my customers? I’m kind of obsessed with that actually. I literally spend every waking minute thinking about that. And since I don’t sleep a lot, I’m thinking about it all the time. We try to roll out something new to our customers at least every quarter and everything we develop was created because we listened, then created, and are now offering. I think a lot of time business owners create and then sell and that’s why their products sometimes aren’t well received. Our goal is to SERVE and so that always starts with listening to the needs of our customers.
What has been the most rewarding website your company has designed?
Hmmm….Another very difficult question because I love every single site that we do. I get just as excited about every website that comes through the door because every website is attached to a business owner’s dream. I absolutely love learning about our clients, their passions, and why they took the crazy leap into entrepreneurship. And when they give us the opportunity to build them a website and I feel honored because we are now a part of their journey to success. We are the ones that help them create the digital representation of their business and we get to help them grow and achieve their dreams. So honestly, I can’t name one website that I’m most happy with. It’s like asking a parent to choose what child they love most. I love them all equally and I don’t think this will ever change.
What’s next for Chris Martinez?
Actually you are catching us in the middle of a big growth period. We’re coming off of one of our best months having increased sales 450% which is in large part due to an increased focus on lead-generation and closing more business. We made a few minor tweeks to our sales process which have generated some huge results. Goes to show that “little hinges swing big doors”.
We’ve also really nailed down our processes for building the websites which is awesome. The speed at which we’re able to create our websites is amazing and the quality of our websites has never been better. The customers are extremely happy and we’re getting a lot of referrals which is always a sign that people are seeing value in what we do. We’ve also really pumped up our marketing and advertising and we’re investing more money into this since the ROI is definitely where we want it to be. We’re very close to hiring a new Success Coach to help with client onboarding and then within the the next year I think we’re going to open up a call center to field a lot of the leads that we’re getting. And finally, we are going to target Latin America before the end of the year and start targeting that untapped market. Needless to say, as CEO it’s the most exciting and fun time that I’ve had with this company and I can’t wait for WebsiteIn5Days.com to become a household name.